Every day during lunchtime, I have sex. Idea sex, that is. Just like 'real' sex, idea sex is the mating of two ideas to create a fundamentally new idea that never existed before. The next generation of creative products within business, entertainment, and technology depends on this very act.
What used to be casual conversations about trivial typical lunchtime topics (weekend plans, the weather, work) have transformed into rapid-fire brainstorming sessions. PK and I have come up with some of our best work over lunch by intermingling, exchanging, building upon, and iterating our ideas together. Our personalities, interests and skill sets are unique to each other, so it's fascinating to see how the ideas we create together exceed anything I could've dreamt up alone.
Groupon is an example of idea sex- it combined couponing with email marketing. The Rolling Stones was the love child of blues and rock and roll. Stan Weston knew that girls liked to play with dolls and boys liked action and guns. So he used the concept of idea sex and created GI Joe. It sold over one billion in merchandise. Hollywood pitches and Silicon Valley start-ups are all based on idea sex. What hasn't been done before? It's the intersection and convergence of two (perhaps fundamentally different) ideas where the magic happens.
Don't be an idea slut. Choose your partners with care. Have idea sex with those who reflect your own values, who you respect, and who you would want to birth something meaningful with into the world together. Our future depends on it. Now it's time to get busy.